In this episode, I am chatting with Nydia Norville, the Founder & CEO of Choiselle
Beauty, Cosmetics and Personal Care brand. Choiselle skincare is carefully created with vitamins and nutrient rich botanicals, natural oils and plant butters with
intensive reparative, protective and restorative capabilities. Choiselle was created in homage to the spirit of Nydia’s homeland of Saint Lucia; its people and the family heritage that inspired it all.
In this conversation, Nydia shares her story about the creation of Choiselle, and how she has been able to carefully craft a luxurious natural beauty line, which is perfect for dry and combination skin. She also speaks about the importance of branding, packaging and promotion, to position your brand. Have a listen to the story of Choiselle, which pays homage to beautiful Saint Lucia.